Privacy Policy

Last updated: 3 July 2026

1. Who we are

This Privacy Policy explains how FordMetrics Solutions ("FordMetrics", "we", "us", "our") collects, uses and protects personal data when you visit fordmetrics.com (the "Website") or contact us through it. FordMetrics acts as the data controller for the personal data described in this Policy.

This Policy is written to meet the standards of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you contact us or use our services from outside the UK, your data may still be handled in line with the principles set out here.

2. Data controller and contact details

  • Company

    FordMetrics Solutions

  • Lagos Office

    79, Lewis Street, Obalende, Lagos

  • Ghana Office

    224, Ansu Street, Accra

  • Email

    support@fordmetrics.com

  • Phone

    090-8831-6455

3. What personal data we collect

We only collect personal data that you knowingly provide to us, or that is generated automatically by visiting the Website:

a) Information you give us. When you use the contact form on our Website, we collect your name, email address and the content of your message.

b) Information collected automatically. Like most websites, our hosting and analytics tools may automatically log technical data such as your IP address, browser type, device type, pages visited and timestamps. We use this only to operate, secure and improve the Website — not to identify you personally.

c) Information from third-party services embedded on our site. Our contact page uses Google Maps to display our office locations. Google may set cookies or collect technical data when this map loads, in accordance with Google's own Privacy Policy.

We do not collect payment details, passwords, or any special category data (such as health or biometric information) through this Website.

4. How and why we use your data (lawful basis)

Under UK GDPR, we must have a lawful basis for processing personal data. We rely on:

  • Consent — when you voluntarily submit the contact form, you consent to us using your details to respond to your enquiry.
  • Legitimate interests — to operate, secure and improve the Website, and to keep basic records of business enquiries, provided this does not override your rights.
  • Legal obligation — where we are required to retain or disclose information to comply with the law.

5. Sharing your data

We do not sell or rent your personal data. We may share it only with:

  • Our website hosting and email delivery providers, solely to operate the Website and deliver contact-form messages to us.
  • Third-party services embedded on the Website (e.g. Google Maps), which act as independent data controllers for the data they collect.
  • Regulators, law enforcement or professional advisers, where required by law.

6. International data transfers

FordMetrics operates from Nigeria and Ghana. If you are located in the UK or European Economic Area, your data may be transferred to and processed in these countries. Where this occurs, we take reasonable steps to ensure your data continues to be protected to a standard consistent with UK GDPR, including through the use of reputable service providers and contractual safeguards where applicable.

7. Data retention

We retain contact-form enquiries only for as long as reasonably needed to respond to and resolve your enquiry, or as required by law, after which it is deleted or anonymised.

8. Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration. No method of transmission over the internet is completely secure, but we work to protect your information to industry standards.

9. Your rights under UK GDPR

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your data ("right to be forgotten").
  • Restrict or object to our processing of your data.
  • Request a portable copy of your data.
  • Withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, contact us at support@fordmetrics.com. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or with your local data protection authority.

10. Cookies

Our Website may use essential cookies required for basic functionality, and third-party cookies set by embedded services such as Google Maps. We do not use cookies for advertising or to build behavioural profiles of visitors.

11. Children's privacy

Our Website and services are intended for businesses and are not directed at children. We do not knowingly collect personal data from children.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Material changes will be reflected by updating the "Last updated" date above.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at support@fordmetrics.com.